In the Goutte-d'Or neighborhood lived four young people who had never met before. Their names were Leon, Ernestine, Bruno, and Myrha. One day, several minor accidents occurred, allowing them to wander the streets of the neighborhood for what would become an enchanted interlude.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

A coastal man wakes up alone, lying on the beach. The fish have become broken guitars. The mountain is calling him. When the guitars burn and the mountain goes out, the journey of the death of a coastal man will begin.

A man fights against drug dealers around his neighborhood.

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In the summer of 1975, the young director Steven Spielberg set new standards for cinema worldwide with an oversized shark bite, a plastic shark fin and an unmistakable two-note main theme composed by John Williams. With the horror from the deep, a man-eating, gigantic great white shark, the film of the same name became a similarly traumatic reference as Alfred Hitchcock's "Psycho": it triggered lasting primal fears across generations. On the beaches of the world, there was clearly a "before" and an "after". Steven Spielberg, who was only 28 at the time, not only set new standards for the thriller genre, but also hid his biting criticism of US capitalism in the 1970s behind it.

A sand shoveller, between the freedom of his work and subsistence in the city.